Wednesday 28 January 2009

BRAND OBAMA

I’ve just been reading a great article about how advertisers are using some of the Obama magic to sale their products. I got shown a funny Veet hair remover ad last week, It’s just a simple strap line that says “Goodbye Bush” it was in the metro under a piece about the inauguration (did anyone even know that word before last week). The best use of Obama can be found helping to shift ice cream. Ben & Jerry’s have released a flavour called “Yes, Pecan!” Political Marketing doesn’t get better than this.

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